It has been another exciting year for Relevance as we continue to offer top-notch creative and digital marketing services into 2025 to global luxury brands and niche industry-start ups.
In 2024, we welcomed a host of new clients, defined several brands, launched multiple new websites, forged new partnerships, and secured superb press coverage. As always, we have continued to provide our expert knowledge on the UHNW audience and the latest luxury marketing strategies to deliver excellent results for our clients. As a specialised UHNW targeting agency, we look forward to continuing our success in 2025.
“As we close out 2024, I am immensely proud of what Relevance has achieved this year,” says Relevance’s founder and CEO, Rumble Romagnoli. “Our specialist teams delivered exceptional results across multiple client projects, showcasing our expertise in SEO—even for smaller, disruptive brands—while continuing to produce outstanding design and development work for websites. A personal highlight was guiding top-tier journalists around the Monaco Yacht Show, connecting them with our clients’ world-class products and services.”
Rumble adds: “The introduction of AI into our workflows has enhanced our efficiency, but our greatest strength remains the consultancy we provide—grounded in nearly two decades of experience in the luxury sector. Looking ahead to 2025, we are set to push further into the US market, and I am excited about the opportunities to grow our agency and deliver even greater value for our clients.”
Best UHNW targeting agency: Our new clients
In 2024, we onboarded several new clients across a variety of high-value goods categories, including yachting, luxury travel, real estate, financial services, architectural and interior design, vintage cars, and luxury accessories. We worked with our new clients in various capacities, from one-off projects to providing multiple creative and digital marketing services on a monthly basis.
Ker & Downey® Africa – a leading luxury travel company providing bespoke and ultra-luxurious safari experiences in Africa
BR Marine Group – a Florida based yacht brokerage company
JFA Yacht – a Florida based yacht brokerage company
Shy Aviation & Shy Lifestyle – a premier provider of private jet charters and lifestyle concierge services
Vintage Broncos – a manufacturer of bespoke, handcrafted modernised interpretations of classic automobiles
BBH Life – a high-end architectural and interior design studio headquartered in Dubai
Alpha Pajé – a designer and manufacturer of luxury handmade leather handbags
Trust Larry – a Fort Lauderdale, Florida, based real estate agent
Neil Jesani Tax Advisor – a US based tax advisor offering specialised tax services to HNW and UHNWIs
Yacht Sales International – a US based yacht brokerage and global dealer and supplier for Greenline, Fjord Boats, Sialia, Daedalus, Solectra, and RYCK Yachts.
Next Yachting – a boutique, full-service yacht brokerage headquartered in Monaco
Faste – an ultra-exclusive private chauffeur company based in France
GoJute – a leading manufacturer of jute and cotton promotional bags for retail and hospitality brands globally
Lonard – a purveyor of high-quality Italian mechanical watches.
Brands defined and design projects
We were delighted to work on several branding and design projects, giving our creative team the opportunity to truly showcase their exceptional luxury branding and design skills.
Our creative team worked on the following projects this year:
We provided a full re-brand and website design and build, including a new logo, business cards, email signatures, brand guidelines, and typography for architectural and interior design firm BBH Life.
For Ker & Downey® Africa, Relevance’s creative team worked on a new brand story, logo, type and fonts, with a website re-design underway.
We carried out a comprehensive rebrand for luxury yacht brokerage company JFA Yacht, including an elegant new logo, new brand colours, and sleek typography.
We provided a full re-brand and website build for boutique yacht brokerage BR Marine Group. Our creative team modernised the brand’s appearance, complementing both the new website and new merchandise and print products.
For real estate agency Trust Larry, our creative team created a brand new logo, helping to refresh and modernise the brand.
We created a new digital platform, Ocean Projects, an initiative spearheaded by superyacht industry leaders.
For Vintage Broncos, we worked on an exciting brand project experimenting with new logo designs.
“2024 has taken us on another luxurious branding journey across the globe,” explains Relevance’s creative director Frances Martin-Isaacs. “Philanthropy, social and environmental causes have been at the heart of many of our projects. Our audience profiling confirms what we already knew – that personal recommendation is as valuable as brand equity within our UHNW audiences.”
She adds: “Branding, copywriting, video and photography, social media, print and digital advertising have brought to life our digital and SEO strategies. Thanks to all our clients and specialist teams for growing so many unique businesses serving luxury audiences worldwide. As a leading luxury digital agency, we are looking forward to more exciting collaborations in 2025.”
Websites designed and launched
Our website design and development team launched three new websites.
BR Marine Group
Ocean Projects
JFA Yacht
Frances explains: “We are incredibly proud of our involvement in brand and UI/UX design and build for Ocean Projects, a new digital platform spearheaded by superyacht industry leaders. This platform enables superyacht owners and charterers to search for and then contribute to organisations committed to preserving marine life and the oceans.”
New and existing partnerships
We opened our new office in Florida, US, last year and it continues to grow in 2024, welcoming new team members and clients. We have also established a presence in Canada. Our presence in the US, Florida, and now Canada, ensures that we are better positioned to serve our clients in North America.
“It has been incredible to see our US-based clients’ businesses thrive since Relevance expanded into Florida,” comments our US-based account manager Alyssa Whitehouse. “Living in South Florida, I am honoured to be at the centre of this expansion and feel blessed to work with such a talented, expert team.”
In 2024 and 2025, we continue our existing partnership with the Monaco Economic Board. This partnership ensures we remain deeply connected to organisations and businesses in the Principality of Monaco and benefit from exclusive events that enable us to expand our knowledge and network with industry leaders, including those within the luxury market.
To help our marketing specialists better serve our clients in the yachting industry, we remain a member of the International Yacht Brokers Association (IYBA). As a member of IYBA, our clients are reassured of our professionalism and expertise as we abide by the strict code of ethics outlined by the association.
Finally, our ongoing partnership with YATCO, the Official MLS and Ultimate SaaS Platform of YachtingTM ensures we benefit from unlimited access to YATCO’s cutting-edge cloud network technology, enabling us to further assist our yachting clients in need of Multiple Listing Service integration on their websites.
Compelling content developed
Great content sits at the heart of much of the work we do, from telling a brand’s unique story to helping our clients rank highly on search. Our content team boasts in-depth knowledge of the UHNW audience and the key industries that we work within, helping to ensure we craft content that resonates and engages with our clients’ target audience.
Throughout 2024 our content team has delivered hundreds of articles, including internal articles and landing pages for our clients, external digital PR articles, and press releases. Our content team has also optimised hundreds of website pages using industry-leading tools, ensuring high-ranking content and multiple featured snippets. Finally, Relevance’s content team has developed copy for several new website launches, including BR Marine Group and JFA Yacht.
Headline-grabbing PR results
Our PR team was kept exceptionally busy in 2024 garnering our clients some super results.
For our client Sialia, a pioneering electric yacht company, we secured incredible international press coverage, including 90+ articles across a breadth of publications, including yachting, lifestyle, travel, and national newspapers.
We also organised a highly successful press trip for Hill Robinson and Moravia Yachting at the Monaco Yacht Show 2024, securing coverage in major publications such as Spears Magazine, The Times, The Telegraph, and Forbes, to name just a few, reaching a vast audience.
For our new client BBH Life, our PR director ensured that the team’s expertise was featured in a wide range of publications, including Architecture Digest and the Spruce, as well as multiple interior design and luxury publications.
As previous years, The Champagne and Oysters Cycling Club trusted us with the promotion of their annual St Tropez to Monaco Charitable Bike Race. Our PR team secured coverage in local French and English-speaking publications such as Monaco Matin, Hello Monaco, and Good News Monaco.
For our new client Ker & Downey® Africa our PR team carried out multiple PR pitches, securing coverage in luxury publications like Upscale Living Magazine, Luxferity, Luxury Guide USA, travel publications like Inside Travel Report and A luxury Travel Blog as well as securing national coverage in publications like the New York Weekly.
Finally, for our client Quantum, we saw superb pick up in most major yachting publications for our press release highlighting their new F45 – Electric / Hydraulic Hybrid Power System.
New services added
The digital marketing landscape is constantly evolving. As a boutique agency we are able to quickly adjust our service offerings to reflect the latest trends and best support our clients. In 2024, we launched two new services and re-introduced an existing service.
Our new WhatsApp marketing service for luxury brands offers an exciting way for our clients to engage with new customers, offering incredible results compared to more traditional marketing services. Our comprehensive WhatsApp marketing campaigns are designed to captivate, inspire, and drive business growth.
Our new Relevance Assurance – Digital Asset Protection is crafted to safeguard the digital eminence of luxury brands, fortify their online presence, and cover any digital eventualities. Relevance’s digital asset protection services ensure luxury brands remain shielded from potential threats and challenges that may compromise their digital standing.
Finally, due to demand we brought back our custom luxury website development service. We have more than 15 years of experience in developing websites for some of the world’s leading luxury brands with a comprehensive digital strategy sitting at the core of every website development project.
If you would like to learn more about any of the above services, contact us today.
New employees welcomed
With a growing roster of clients, we were thrilled to welcome seven new team members. Joining the Relevance family this year were:
Alyssa – Senior Account Manager
Aprylle – Senior Account Manager
Rachel – Account Manager
Alizé– Junior Account Manager
Tanisha – Junior Account Manager
Shrishti – Junior Account Manager
Manisha– Junior Sales & Marketing Manager
Luxury events attended
We were delighted to attend several key events this year, providing our team with the opportunity to meet with clients, network with key industry leaders, and learn about the latest trends.
Events attended this year included:
The Cannes Yachting Festival, the Monaco Yacht Show, the Fort Lauderdale International Boat Show, The Miami Boat Show, LuxePack, the Mark Challenge 2024, and the fundraising St Tropez to Monaco Charity Bike Ride, organised by the Champagne & Oysters Cycling Club.
Charitable support
Each year, we aim to give back by supporting several charities. This year, we supported three charitable initiatives, helping raise awareness and funds for good causes.
As we have done for the past five years, we once again sponsored the Mark Challenge, a business plan competition powered by the International University of Monaco that connects students, academic professionals, business leaders, and alumni from around the world. Our Founder and CEO, was a judge for the competition, and our team of luxury digital marketing experts provided the winner with a workshop day, exploring topics such as SEO, paid advertising, PR, content creation, social media strategy, brand identity, and CRM.
Once again, Relevance supported the annual St Tropez to Monaco Charity Bike Ride, organised by the Champagne and Oysters Cycling Club. The bike ride raised vital funds for the Princess Charlene of Monaco Foundation, with our Founder and CEO Rumble participating in the 100km plus race.
Finally, we collaborated with Northrop & Johnson to create their Ocean Projects website. This custom-designed WordPress site was tailored to effectively categorize ocean volunteer projects while showcasing Northrop & Johnson as a yacht brokerage committed to sustainability in yachting.
Relevance articles and social media posts
The Relevance team is specialist-heavy and is expected not only to excel at client work but also push commentary on luxury and digital industries through thought-leadership articles, posted both on our blog and industry publications.
These are some of our top articles published on the Relevance blog in 2024 that you may have missed:
The 2024 luxury events UHNW calendar
2023 saw 70 UHNWIs created daily says Knight Frank Wealth Report
Does Google penalise AI generated content
Five unmissable luxury events and digital marketing conferences
What the great wealth transfer means for luxury marketers
In 2024, we continued our partnership with The Drum, an industry-leading marketing publication. Our partnership enables our luxury marketing specialists to regularly publish thought-provoking articles on current trends in the luxury marketing industry.
Some of our most popular 2024 articles published on The Drum included:
The attributes of ultra-wealthy people that luxury marketers need to know
A guide to marketing to high-net-worth individuals
Mumbai is booming – to market to the city’s ultra-rich, first understand its culture
Here’s what the ultra-rich spent money on in 2023 (and how to market to them)
How to understand the charitable giving of the ultra-wealthy
Our in-house social media team kept busy in 2024, keeping our followers updated on our social media channels, including LinkedIn, Facebook, Instagram, and YouTube.
Our top social posts for 2024 were:
SEO in Social Media
Relevance at the Monaco Pink Ribbon Gala 2024
Relevance at the Fight Aids Gala 2024
2024 Family Wealth Transfer report
UHNW insights
Browse some of the highlights of 2024 and discover what our luxury digital marketing agency is up to in 2025 by exploring the Relevance blog and signing up for our monthly newsletter.
Luxury digital marketing agency 2025: Let us help with your creative and digital marketing needs
We are a leading full-service creative and digital marketing agency that excels in delivering measurable results for luxury brands. If you would like to learn more about our services and how we can help you reach and engage with your UHNW audience in 2025, contact us today.
Tagged with :
